Full-funnelvisibility
From first website visit to vehicle delivery, every interaction is measured, scored, and visualised. No more stitching together data from five different tools.
Conversion Funnel Dashboard
Five-stage pipeline tracking: Visit → Enquiry → Contact → Appointment → Sale. See exactly where leads stall and which sources produce the highest-quality buyers. Filter by timeframe, source, model, salesperson, or campaign.
Lead Source Attribution
Break down every marketing channel by volume, cost, conversion rate, and time-to-sale. First-touch, last-touch, and multi-touch attribution models show the complete customer journey. See which channels deliver tyre-kickers and which deliver buyers.
Sales Team Leaderboard
Real-time performance rankings: response time, follow-up rate, conversion rate, and customer satisfaction scores. Configurable visibility — management-only or team-wide for healthy competition. Drill into individual performance by source and vehicle type.
Market Demand Scoring
Understand what your market wants. Demand scores for each make, model, and body type based on search volume, enquiry rates, and days-on-market data. Stock what sells — informed by real local demand signals, not guesswork.
AI Daily Reports
Every morning, a concise AI-generated report lands in your inbox. Yesterday's leads, calls, appointments, and sales — with highlights on what changed, what needs attention, and which opportunities are at risk. Configurable per role.
Custom Report Builder
Build your own reports with drag-and-drop metrics, flexible date ranges, and scheduled email delivery. Export to PDF or CSV for board presentations. Saved reports auto-refresh — pin them to your dashboard for one-click access.
Single source of truth
Analytics aggregates data from every module — website, AI chat, CRM pipeline, marketing campaigns, and call tracking. One dashboard, one login, one version of the truth. No more conflicting numbers from different platforms.
See your dataDeep Dives
Analyticsconcepts
Visit: any website session. Enquiry: form submission, chat message, or email. Contact: two-way communication established (call connected, email reply, chat response). Appointment: test drive, showroom visit, or video call scheduled. Sale: deal marked as won in CRM. Each stage transition is timestamped for time-in-stage analysis.
First-touch credits the channel that originally brought the customer. Last-touch credits the channel that triggered the final conversion action. Multi-touch distributes credit across all touchpoints proportionally. DriveAgent shows all three side-by-side so you can compare — most dealers find multi-touch most actionable for budget allocation.
Anonymous performance benchmarks compare your dealership against similar-sized dealers in your region and vehicle segment. Metrics include response time, conversion rate, cost-per-lead, and customer satisfaction. All data is aggregated and anonymised — no dealer can identify another. Benchmarks update weekly.
Any saved report can be scheduled for daily, weekly, or monthly delivery via email. Configure recipient lists per report — the dealer principal gets the P&L summary, the sales manager gets the leaderboard, and the marketing team gets campaign performance. Reports are delivered as interactive HTML emails with PDF attachment.
Export any report or dataset to CSV, PDF, or JSON. Scheduled exports can push data to external BI tools (Power BI, Tableau, Google Data Studio) via webhook or SFTP. The analytics API is available for custom integrations — rate-limited and authenticated with your API key.