Completecalltrackinginsixsteps
From number provisioning to your first attributed call, the entire setup takes under 30 minutes. Most dealers are tracking calls the same day they sign up.
Dynamic Number Provisioning
Provision Australian local numbers (02, 03, 07, 08) or 1300/1800 numbers from within the dashboard. Numbers are allocated per traffic source — paid search, organic, social, direct, email, and offline. Each number maps to your main dealership line.
Tracking Script Installation
Add a single JavaScript snippet to your website — or if you're on DriveAgent's CMS, it's already there. The script detects the visitor's traffic source and swaps your displayed phone number in under 50 milliseconds. No visible flash, no layout shift.
Source Pool Configuration
Map number pools to traffic sources. Configure how many numbers per pool (more numbers = better visitor-level attribution). Set up channel groupings that match your Google Analytics UTM structure for consistent cross-platform reporting.
Whisper Announcement Setup
Configure what your sales team hears before the caller connects: visitor name (if known), vehicle they viewed, traffic source, and number of previous visits. Whisper text is configurable per source and per landing page.
Recording & Consent Settings
Enable call recording with automated consent prompts. Configure state-specific consent language (one-party vs all-party states). Set retention policies, storage locations, and access permissions. All recordings are encrypted at rest.
Reporting Dashboard
Your call tracking dashboard shows calls by source, time of day, duration, and outcome. Listen to recordings, read AI-generated call summaries, and see which marketing channels drive phone calls — not just clicks.
Dynamic number insertion explained
When a visitor lands on your site, our script reads their traffic source (UTM, referrer, direct) and swaps the phone number displayed on the page. The visitor sees a trackable number unique to their source — they never know it happened.
Set up call trackingCommon Questions
Call trackingFAQ
Yes. Your main dealership number stays unchanged — it's the destination all tracking numbers forward to. Customers who already know your number reach you directly. New visitors from your website see the tracking number instead, enabling attribution without disrupting existing callers.
We provision numbers matching your local area code — (03) for Melbourne, (02) for Sydney, (07) for Brisbane, and so on. Local numbers increase answer rates by up to 40% compared to 1300 numbers. 1300 and 1800 numbers are also available for national campaigns.
Australian recording laws vary by state. In most states and territories, one-party consent is sufficient (the recorder can be one of the parties). However, best practice — and what DriveAgent configures by default — is to play an automated consent announcement at the start of every call. This protects you in all jurisdictions and builds customer trust.
Every call creates or updates a contact in your DriveAgent CRM with full attribution data — traffic source, landing page, device, and session history. If the caller is already in your CRM, the call is appended to their timeline. Call recordings and AI-generated summaries are attached to the contact record.
Yes. Assign dedicated tracking numbers to print ads, radio spots, TV commercials, signage, and direct mail. These numbers don't require the website script — they're static numbers that forward to your main line with full recording and attribution.