Sixcampaigntypesthatwork
These templates are built from patterns across hundreds of Australian dealerships. Each category includes multiple variations, personalisation tokens, and timing recommendations.
Service Reminders
Automated reminders when a customer's next service is due. Includes mileage-based and time-based triggers, recall notices, and warranty expiry alerts. Best sent 7 days before due date with a booking link. Average 32% booking rate.
New Stock Alerts
Notify customers when vehicles matching their saved preferences arrive in stock. Personalised by make, model, body type, price range, and colour. Include a vehicle image link and one-tap enquiry. Average 18% click-through rate.
Finance Pre-Approval
Reach out to customers who used the finance calculator or expressed interest in financing. Include indicative weekly repayments for their vehicle of interest. Drive urgency with rate-lock expiry dates. Average 12% response rate.
Re-Engagement Campaigns
Win back customers who haven't engaged in 60-90 days. Price drop alerts, new model arrivals, and exclusive offers for returning customers. Sequence: value-led SMS → follow-up with offer → final re-opt-in request. Average 15% reactivation rate.
Appointment Confirmations
Automated confirmations and reminders for test drives, service bookings, and showroom appointments. Day-before reminder with address, parking info, and what to bring. Include reschedule link to reduce no-shows by up to 40%.
Post-Purchase Follow-Up
CSI survey requests, referral program invitations, and accessory recommendations sent after vehicle delivery. Timed sequence: Day 3 delivery check-in, Day 14 CSI survey, Day 30 referral request, Day 90 accessory offer.
Australian SPAM Act compliance
Every SMS sent through DriveAgent complies with the Spam Act 2003, the Do Not Call Register Act 2006, and the Telecommunications (Do Not Disturb Register) Industry Standard. Compliance is automatic — not optional.
See compliance featuresTips & Rules
SMSbest practices
Standard SMS is 160 characters (GSM-7 encoding). Messages over 160 characters are split into segments of 153 characters each — and you pay per segment. Unicode characters (emojis, non-Latin scripts) reduce the limit to 70 characters per segment. Keep messages under 160 characters for cost-effective delivery. DriveAgent shows a real-time character counter with segment indicator.
Available tokens: {{first_name}}, {{vehicle_interest}}, {{make}}, {{model}}, {{price}}, {{weekly_repayment}}, {{service_due_date}}, {{dealer_name}}, {{dealer_phone}}, {{booking_link}}. Tokens with missing data fall back to sensible defaults (e.g., Hi there instead of Hi first_name). Always preview before sending.
Australian dealer data shows best SMS engagement at 10am and 5pm weekdays. Avoid before 9am, after 8pm, and Sundays (some states have stricter rules). Service reminders perform best mid-morning. Stock alerts work well at 5pm (commute browsing). DriveAgent enforces quiet hours automatically — messages queued outside hours are held until the next window.
The DNCR applies to telemarketing calls and faxes, not SMS. However, the Spam Act still governs commercial electronic messages including SMS. You must have consent (express or inferred), include sender identification, and provide a functional unsubscribe mechanism. DriveAgent handles all three automatically and scrubs against the DNCR for any voice call campaigns.
Every commercial SMS must include an opt-out mechanism. DriveAgent appends Reply STOP to opt out to all messages and processes STOP replies instantly. Opted-out contacts are suppressed across all SMS campaigns. Re-subscription requires explicit opt-in via a separate channel (not SMS). Unsubscribe compliance is audited monthly.