Builtforthewaydealershipssell
Every lead from every channel lands in one place — scored, enriched, and routed to the right person. No spreadsheets, no sticky notes, no leads falling through cracks between departments.
Multi-Channel Capture
Leads from chat, SMS, voice, web forms, walk-ins, and third-party portals all flow into a single pipeline. Every touchpoint is attributed, timestamped, and linked to the customer record.
Automatic Lead Scoring
Leads are scored A through D based on engagement signals — response speed, questions asked, vehicles viewed, finance pre-qualification, and appointment bookings. Your team focuses on the hottest leads first.
Intelligent Routing
New leads are automatically assigned based on vehicle type, brand specialisation, team member availability, and round-robin rules. High-value leads route to senior salespeople. Service leads route to the service desk.
Activity Timeline
Every interaction — chat messages, calls, SMS threads, emails, appointments, and notes — appears on a single chronological timeline per customer. Full context at a glance.
Pipeline Management
Visual pipeline stages from new enquiry through to delivery. Drag-and-drop stage management, stale lead alerts, and conversion rate tracking per stage, per salesperson, per source.
Response Time Tracking
Real-time monitoring of lead response times across the team. Automatic escalation when a lead sits untouched past your SLA threshold. Leaderboards and reports keep the team accountable.
Fromfirstclicktohandshake
Follow a lead through every stage of the pipeline — from capture to close.
Fromfirstclicktohandshake
Follow a lead through every stage of the pipeline — from capture to close.
Capture
Web form, AI chat, phone call, or walk-in — every lead auto-captured with source attribution.
Score
Multi-factor lead scoring grades A through D based on budget, timeline, and engagement signals.
Route
Intelligent assignment to the right salesperson — round-robin, priority, or load-balanced.
Engage
AI handles the first conversation, qualifies intent, and books an appointment or hands off to your team.
Convert
Test drive booked, finance pre-qualified, trade-in valued — the deal moves through 12 pipeline stages.
Close
Deal signed, vehicle delivered, review requested — then the retention cycle begins automatically.
Visual deal pipeline
See every deal at every stage. From first enquiry to finance approval to delivery — track progress, identify bottlenecks, and forecast revenue with confidence. Built for sales managers who need clarity, not complexity.
Explore the pipelineUnder The Hood
CRMdeep dive
Leads are scored using a weighted model that considers recency of engagement, number of interactions, channel diversity, vehicle interest specificity, finance intent signals, and appointment behaviour. Scores update in real time as new signals arrive — a B lead that books a test drive becomes an A lead instantly.
Every lead source is tracked and attributed — first touch, last touch, and multi-touch models available. Know exactly which channels drive your best leads, which campaigns generate volume, and where your marketing spend delivers the highest ROI.
Two-way sync with your dealer management system keeps customer records, vehicle stock, and deal status aligned across platforms. No double data entry, no sync conflicts, no stale information. Changes in either system are reflected within minutes.
Add custom fields for your dealership's unique data requirements — fleet status, corporate accounts, loyalty tiers. Build automated workflows that trigger actions based on lead behaviour, stage changes, or time-based rules.
Pre-built reports for sales performance, lead source analysis, response time compliance, and pipeline health. Schedule automated report delivery to your inbox. Export raw data anytime for your own analysis or board presentations.