Fullmarketingstack
Everything you need to nurture leads, retain customers, and drive showroom traffic — without stitching together five different marketing tools.
Visual Flow Builder
Drag-and-drop automation canvas with triggers, delays, branches, and actions. Build multi-step nurture sequences that respond to customer behaviour — email opens, link clicks, website visits, and CRM stage changes. No code required.
Email Campaign Design
WYSIWYG email editor with dealer-branded templates for new stock announcements, service reminders, finance offers, and seasonal promotions. Drag-and-drop blocks, vehicle inventory widgets, and dynamic content personalisation.
SMS Sequences & Compliance
Automated SMS workflows with Australian SPAM Act compliance baked in. Consent tracking, opt-out management, quiet hours enforcement (no messages before 9am or after 8pm), and character-count optimisation for cost-effective messaging.
Audience Segmentation
Segment your database by vehicle interest, purchase stage, engagement level, location, and custom tags. Dynamic segments update automatically — when a customer opens an email or visits a vehicle page, their segment membership adjusts in real time.
Trigger-Based Automation
Fire campaigns from 20+ event triggers: new enquiry, test drive booked, deal stage changed, service due, birthday, vehicle price drop, stock age threshold, and more. Each trigger carries full context for personalisation.
Campaign Analytics & A/B Testing
Track opens, clicks, conversions, and revenue per campaign. A/B test subject lines, send times, content blocks, and CTAs with automatic winner selection. Attribution connects campaign interactions to CRM pipeline movement.
Visual drag-and-drop flows
The flow builder is the heart of your marketing automation. Connect triggers, delays, conditions, and actions into sequences that run 24/7. Branch based on customer behaviour, score leads in real time, and hand off to your sales team at the perfect moment.
See the flow builderBest Practices
Campaignplaybook
The Spam Act 2003 requires express or inferred consent, sender identification, and a functional unsubscribe mechanism in every commercial message. DriveAgent enforces all three automatically — consent is tracked per contact per channel, your dealership details are included in every message footer, and unsubscribe links are mandatory and instant.
Australian dealer data shows highest open rates for email between 10-11am weekdays and 7-8pm weeknights. SMS performs best at 10am and 5pm. Avoid Mondays (inbox overload) and Fridays (weekend mindset). Service reminders perform best 7 days before due date. DriveAgent's send-time optimisation learns per-contact preferences over time.
Go beyond first-name tokens. Reference the specific vehicle they enquired about, their trade-in make and model, their preferred price range, and their local suburb. Dynamic content blocks can show different vehicle recommendations based on browsing history. Personalised emails see 3-5x higher click-through rates.
Over 70% of dealer emails are opened on mobile in Australia. Use single-column layouts, large tap targets (minimum 44x44px), and front-loaded subject lines (under 40 characters). Vehicle images should be hero-sized with price overlays — don't bury the offer in body copy.
Contacts who haven't engaged in 90+ days should receive a dedicated re-engagement sequence before being suppressed. Start with a value-led email (market update, price drop alert), follow with an SMS, and offer a simple opt-back-in. Suppressing disengaged contacts improves deliverability for your active audience.