Everychannelfromonecommandcentre
Stop jumping between ad platforms. Plan campaigns, review creative performance, manage vehicle feeds, and track cost-per-lead across every channel — all from a single dashboard built for automotive.
Closed-Loop Conversion Attribution
CRM outcomes automatically feed back to Google Ads, Meta, GA4, and TikTok via server-side APIs — Meta Conversions API (CAPI) with hashed PII, TikTok Events API 2.0 with deduplication, Google Ads Enhanced Conversions for offline upload, and GA4 Measurement Protocol for server-side streaming. When a lead becomes a test drive or sale, ad platforms learn what actually converts — and optimise for revenue, not cheap clicks. Unified 4-platform router with admin dashboard showing per-platform delivery status and retry.
Server-Side Tag Management
First-party tracking infrastructure running on the dealer's own subdomain — not a third-party script that ad blockers can strip. A dedicated edge proxy routes events to server-side tag management containers, achieving 95%+ event capture rates compared to roughly 70% with client-side tagging alone. Every conversion fires server-side first, with client-side as a backup.
Event ID Deduplication
A single UUID is generated per conversion event and sent across every path — client-side tag, server-side container, and platform API. Google, Meta, and TikTok all receive the same event ID, so one conversion is counted exactly once regardless of how many signals arrive. No double-counting, no inflated ROAS.
First-Party Identity
A durable first-party cookie issued from the dealer's own domain stitches visitor sessions together — even across days and devices. No dependency on third-party cookies. Cross-session identity resolution means the platform knows when last Tuesday's researcher comes back on Saturday to enquire.
Multi-Platform Campaign Management
Create and manage campaigns across search, social, and display networks from one interface. Budget allocation, bid strategies, audience targeting, and scheduling — all centralised with cross-platform performance comparison.
Creative Performance Leaderboards
AI scores every ad creative on engagement, click-through rate, and conversion performance. Leaderboards surface your top performers and flag underperformers with specific recommendations — swap the image, shorten the headline, test a different CTA.
Geo-Campaign Targeting
Target campaigns by suburb, postcode, radius, or custom polygon. Regional heatmaps show where your ad spend delivers the most leads. Automatically adjust bids based on location performance data.
Multi-Platform Vehicle Feeds
Create multiple advertising feeds per platform — Google Merchant Center CSV and Facebook Automotive Inventory XML. Each feed has its own vehicle filters (condition, make, price range, specific stock). One feed for used SUVs under $50k, another for new GWM stock. Live public URLs that Google and Facebook crawl automatically.
UTM & Link Management
Standardised UTM templates ensure consistent attribution across every campaign and channel. Tracked links, QR codes, and vanity URLs — all managed centrally with click analytics and source tracking.
Cost-Per-Lead & ROI Tracking
Know exactly what each lead costs by channel, campaign, and creative. Track from ad impression through to vehicle delivery. True ROI calculation that accounts for ad spend, agency fees, and actual revenue generated.
Creative intelligence
Stop guessing which ads work. AI analyses every creative across every platform, scoring performance on engagement, CTR, and conversion metrics. Top performers get highlighted. Underperformers get specific, actionable recommendations — not just 'try something different'.
Improve your creativeAdvertising feed manager
Create unlimited advertising feeds — each with its own vehicle filters and platform format. Target Google PMax with used cars under $50k in one feed, Facebook Dynamic Ads with new GWM stock in another. Each feed gets a stable public URL that ad platforms crawl automatically. Custom labels for age on lot, price bracket, and condition power your PMax bidding strategies.
Automate your feedsSeparate dashboards vs unified advertising
Under The Hood
Advertisingdeep dive
The attribution engine tracks customer journeys across search, social, display, and direct channels. First-touch, last-touch, and multi-touch models are all available — so you can see which channels introduce new prospects, which channels close deals, and which touchpoints in between influence the decision. Attribution data flows into your CRM, linking ad spend directly to sold vehicles.
Each dealer gets a first-party tracking subdomain (e.g., t.dealerdomain.com.au) proxied through an edge worker to dedicated server-side tag management containers. The proxy rewrites cookie domains so all tracking data is first-party — invisible to ad blockers and independent of third-party cookie deprecation. Events flow: client tracker, edge proxy, server-side container, then platform APIs (Meta CAPI, TikTok Events API 2.0, Google Enhanced Conversions, GA4 Measurement Protocol). Every event carries a UUID that deduplicates across client-side and server-side paths.
Define campaign zones by suburb, postcode, radius, or custom map polygon. The system analyses historical lead data to identify high-performing zones and underserved areas. Bid adjustments can be automated based on zone performance — spend more where leads convert, pull back where they don't.
AI monitors campaign performance hourly and recommends budget shifts between platforms, campaigns, and ad sets. When a search campaign is delivering leads at half the cost of social, the system suggests reallocating budget. Manual approval or automated execution — your choice.
Each dealer creates multiple advertising feeds — one per campaign strategy. A Google PMax feed for used SUVs under $50k, a Facebook catalogue for new GWM stock, another Google feed for demo vehicles. Each feed has its own filters (condition, make, price range, stock numbers) and platform-specific settings (store code for Google, page ID for Facebook). Feeds are served at stable public URLs that crawlers fetch on schedule. Google gets GMC-compliant CSV with custom labels (age on lot, price bracket, brand, stock health) that power PMax bidding rules. Facebook gets Automotive Inventory Ads XML with VIN, state_of_vehicle, mileage, and up to 5 images per listing.
Build and sync audience segments across platforms — website visitors, CRM contacts, service customers, past buyers, and lookalike audiences. Segments update automatically as new data flows in. Suppression lists ensure you're not paying to advertise to people who already bought.
Automated weekly and monthly reports combining data from every platform. Cost-per-lead trends, campaign comparisons, creative performance rankings, and channel ROI — all in one branded report. Schedule delivery to dealers, group managers, and marketing teams with role-based data visibility.