Marketingtoolsthatmovemetal
Purpose-built for dealerships. Every campaign type is designed around the automotive buying cycle — from first enquiry to service retention.
Visual Email Builder
34 drag-and-drop blocks including vehicle cards, price drop alerts, aged inventory clearance, and comparison grids. Undo/redo with 50-step history. Template versioning with one-click restore. Dynamic content pulls live inventory and OEM offers automatically.
Campaign Scheduling & Sending
Schedule campaigns for the perfect time with a date/time picker. Background sending scales to 50,000+ recipients without timeouts. Per-recipient send time optimisation delivers each email when that person is most likely to engage.
A/B Subject Line Testing
Test 2-3 subject lines on a portion of your audience. The system picks the winner by open rate, click rate, or click-to-open rate, then automatically sends the best to everyone else. Machine opens from Apple Mail and security scanners are filtered so winners are based on real engagement.
SMS Campaigns
Bulk and targeted SMS with dealer-level sender IDs. Personalise with vehicle names, prices, and customer details. Schedule sends for optimal open windows or trigger instantly from segment changes.
Audience Segments
Build dynamic segments from CRM data, website behaviour, call history, and vehicle preferences. Segments update in real time — a contact who enquires on an SUV is instantly added to your SUV buyers segment.
Revenue Attribution
Track the full chain: email sent, opened, vehicle page viewed, enquiry submitted, deal closed. Know exactly which campaigns generate revenue with per-campaign ROI, attributed deal count, and unique vs total engagement metrics.
Website Popups
Exit-intent, scroll-triggered, and timed popups with trade-in valuations, finance pre-approvals, and limited-time offers. A/B test headlines and offers to find what converts.
Drag, drop, send beautiful emails
34 purpose-built blocks for automotive email marketing. Vehicle cards with live inventory data, price drop alerts, aged stock clearance banners, comparison grids, and countdown timers. Undo mistakes with 50-step history. Restore any previous version with one click. AI suggests subject lines based on what actually worked before.
See the builderRight email, right time, right person
Send time optimisation analyses when each recipient genuinely opens emails — filtering out Apple Mail Privacy Protection and security scanner noise — and delivers yours at the perfect moment. A/B testing picks winners from real engagement data, not inflated bot opens. Scale to 50,000+ recipients with background processing that never times out.
Learn moreDrip campaigns that nurture
Set up once, convert forever. Multi-step sequences respond to customer behaviour — if they open but don't click, the next message adjusts. If they book a test drive, the sequence pauses. Smart automation that respects the customer journey.
See campaign templatesPopups & personalisation
Your website shouldn't show the same content to every visitor. The personalisation engine adapts hero banners, featured vehicles, CTAs, and popup offers based on who's browsing — returning lead, new visitor, or service customer.
Explore personalisationUnder The Hood
Campaigninfrastructure
Emails are sent via SendGrid with full SPF, DKIM, and DMARC domain authentication. A background job queue processes batches of 1,000 recipients per minute — a 50,000-recipient campaign completes without timeouts. Sender reputation is managed per-dealer with dedicated IPs and warm-up scheduling.
Every email link is auto-tagged with UTM parameters. Opens and clicks are recorded as attribution events, bridging email engagement to website behaviour. When a CRM deal closes, the system traces back to the most recent campaign touchpoint (90-day window) and attributes the revenue. Per-campaign ROI is visible in the dashboard — attributed revenue, deal count, and revenue per email sent.
Messages are routed through carrier-grade infrastructure with automatic failover between providers. Delivery receipts are tracked per-message and retries are handled automatically for temporary failures. Sender ID is configurable per dealer for brand consistency.
Built for the Australian Spam Act 2003. Every email includes a physical dealer address and cryptographically signed unsubscribe link. Consent is tracked per-recipient with full audit trail. Send windows respect the dealer's local timezone (AEST/AEDT) — not UTC. Bounce and complaint handling automatically suppresses addresses to protect sender reputation.
Segments are defined as composable filter rules across CRM fields, behavioural events, and inventory interactions. Rules are evaluated in real time — when a contact matches segment criteria, they are added instantly. Segments can be combined with AND/OR logic and nested for complex targeting.
A real-time decisioning engine evaluates visitor attributes — referral source, browse history, CRM match status, and device type — against personalisation rules. Content variants are served via edge-side includes for zero-latency page rendering. All variant performance is tracked for automated optimisation.