Yourplatform,yourrules
Every customer-facing surface is fully brandable. From the domain in the browser bar to the icon on their home screen, your identity is front and centre.
Custom Domains
Each dealer gets their own domain — crm.yourdealership.com.au. DNS verification, SSL provisioning, and CDN configuration are fully automated. Add a new dealer domain in under 60 seconds.
Visual Branding
Logo, colour palette, typography, and favicon — all configurable per tenant. The platform adapts its entire UI to match each dealer's brand guidelines. Dark mode and light mode variants supported.
Branded AI Agent
The AI chat agent adopts the dealer's name, personality, and tone of voice. It introduces itself as part of the dealership team, not as a third-party tool. Customers never know they're talking to a platform.
SMS Sender Identity
Outbound SMS messages display the dealer's business name as the sender ID — not a random number, not a platform name. Replies route back to the dealer's conversation thread automatically.
Mobile App Shell
A progressive web app with the dealer's branding, splash screen, and home screen icon. Sales teams access leads, inventory, and analytics from a branded mobile experience — installable without app store approval.
Email Templates
Transactional emails — enquiry confirmations, appointment reminders, follow-ups — all sent from the dealer's domain with their branding. Consistent brand presence across every customer touchpoint.
Multi-tenant architecture
True multi-tenancy with complete data isolation. Each dealer's data lives in its own logical partition — CRM records, call recordings, analytics, and documents are never co-mingled. Role-based access controls layer on top for team management.
Learn about our security modelGeneric Platform vs. White-Label
Under The Hood
Platforminfrastructure
When a new custom domain is added, the system verifies DNS ownership via CNAME record, provisions an SSL certificate through automated certificate authority integration, configures CDN edge routing, and updates the tenant mapping table. The entire process completes in under 60 seconds with zero downtime for existing tenants.
Each tenant operates within a logical partition enforced at the database level through row-level security policies. API requests are scoped to the authenticated tenant before query execution. File storage uses tenant-prefixed paths with IAM policies preventing cross-tenant access. Audit logs track all data access per tenant.
Brand assets — logos, colour tokens, typography, and favicon — are stored as a tenant configuration object. The frontend reads this configuration at boot and applies CSS custom properties across the entire UI. Changes preview in real time and publish instantly without deployment. Dark and light mode variants are generated automatically from the primary palette.
New tenant setup runs a provisioning pipeline that creates the database partition, configures authentication, provisions the custom domain, applies branding, seeds default data (segments, templates, workflows), and sends onboarding credentials. The pipeline is idempotent — failed steps can be retried without side effects.