Add AI to any dealership website
Keep your existing website. One DriveAgent integration adds inventory-aware AI chat, automotive conversion tools, and loss-resistant server-side tracking that builds an enriched 360° customer view inside DriveAgent CRM.
Turneverypageintoaconversionpoint
Add DriveAgent to the website you already run. AI chat starts the conversation, purpose-built widgets move customers forward, and consented signals are stitched into an enriched customer journey inside your CRM.
AI Chat Widget
An inventory-aware AI salesperson that lives on every page, 24/7. It answers stock, pricing, finance, warranty, and dealership questions; recommends matching vehicles; qualifies intent; books appointments; and hands the full conversation to your team when a human should take over.
Test Drive Booking
Customers select a vehicle, choose a preferred date and time, and submit their details. The widget checks salesperson availability, sends confirmations, and creates a CRM appointment — all without leaving the host page.
Trade-In Valuation
Guided form capturing vehicle make, model, year, kilometres, and condition. Customers upload photos from their phone. Valuations are generated instantly using market data or queued for manual appraisal with all details attached.
Finance Calculator
Interactive calculator with adjustable loan amount, term, deposit, and interest rate sliders. Estimated repayments update in real time. A pre-qualification form at the bottom captures finance leads with vehicle and budget context.
Service Booking
Customers select service type — logbook, general, tyres, or specific repairs — choose their preferred time slot, and provide vehicle details. Service advisor availability and bay scheduling are checked before confirmation.
Fleet Inquiry
Multi-vehicle inquiry form for fleet managers. Capture fleet size, vehicle types, usage patterns, and decision timeline. Fleet leads are routed directly to your fleet sales team with full business context.
Parts Request
Customers describe the part they need, provide their vehicle details, and optionally upload photos. Requests route to your parts department with all information needed to quote — no back-and-forth emails required.
Your best salesperson, on every page
Give every visitor an immediate, useful answer without making them hunt through menus or wait for business hours. The AI chat widget draws from your live inventory and dealership knowledge, guides buyers into the right next step, and records the complete conversation in DriveAgent CRM.
Explore AI chatKeep your site. Add DriveAgent.
DriveAgent works as an intelligence layer on top of your existing website. Add one lightweight script to deploy AI chat and conversion widgets without a rebuild, CMS migration, or change of website provider. Domain controls keep deployment secure, while styling controls make every experience feel native to your dealership.
Get the embed codeBring every website signal into your CRM
Even when DriveAgent does not manage your website, its first-party tracking layer can capture configured page, vehicle, chat, form, and appointment events and send them server-side into DriveAgent CRM. Anonymous behaviour can be resolved to a known customer when they identify themselves, enriching a 360° customer view. Loss-resistant delivery, deduplication, reconciliation, and alerts protect the journey while supported conversions route to Meta, Google, TikTok, and GA4.
See server-side attributionEverything you can add
A complete AI, conversion, and measurement layer for an existing dealership website — connected directly to DriveAgent CRM.
AI Chat
Inventory-aware conversations, vehicle recommendations, lead qualification, appointment booking, and warm human handoff with the full transcript.
Customer 360
Consent-aware identity resolution connects anonymous visits, devices, conversations, forms, appointments, and outcomes into one enriched CRM journey — creating higher-quality audiences, smarter campaign optimisation, better retargeting, and closed-loop marketing attribution.
Server-Side Tracking
Loss-resistant first-party events, deduplicated conversion delivery, retry recovery, and monitored routing to CRM, advertising, and analytics platforms.
Test Drive
Vehicle selection, date/time booking, availability check, calendar sync, and automatic CRM appointment creation with salesperson assignment.
Trade-In
Guided vehicle details capture, photo upload, condition assessment, instant market-data valuation, and manual appraisal queuing.
Finance Calc
Interactive repayment calculator with adjustable parameters, estimated monthly payments, and pre-qualification lead capture.
Service Booking
Service type selection, bay availability check, time slot booking, vehicle details capture, and service advisor assignment.
Fleet Inquiry
Multi-vehicle specification form, fleet size and usage context, decision timeline capture, and direct routing to fleet sales.
Parts Request
Part description, vehicle identification, photo upload, urgency level, and direct routing to parts department for quoting.
Under The Hood
Website intelligencedeep dive
The chat widget connects to the same inventory, dealership knowledge, appointment availability, and CRM records used across DriveAgent. It can move from a natural-language question to a vehicle recommendation, qualification flow, or booking without sending the customer to another page. When a person takes over, the transcript, vehicles discussed, stated preferences, and lead context are already attached.
A durable first-party identity begins with the anonymous visit. When a shopper shares an email or phone through chat or a form, DriveAgent can resolve anonymous-to-known activity and stitch eligible sessions and devices into one customer profile. The CRM timeline is enriched with pages viewed, vehicles considered, source and campaign, stated preferences, behavioural intent, conversations, appointments, and sales outcomes — giving the team useful context instead of another disconnected lead.
Configured browser events are sent through a first-party tracking endpoint and into DriveAgent CRM, where website activity can be joined to chat conversations, form submissions, appointments, and downstream sales outcomes. Supported conversion events can then be delivered through Meta CAPI, Google Enhanced Conversions, TikTok Events API, and GA4 Measurement Protocol. A shared event UUID deduplicates client-side and server-side signals.
The tracking layer uses reliable browser delivery, server-side queues, retry handling, deduplication, delivery audit logs, reconciliation, and operational alerts. Transient failures are retried and persistent gaps remain visible for recovery instead of disappearing silently. This protects the customer journey without making an impossible absolute guarantee that networks or third-party platforms can never fail.
Tracking respects separate essential, analytics, and marketing consent tiers. Personally identifiable data is only captured for eligible, consented journeys, while domain controls and first-party identifiers keep the data relationship between the dealership and its customers. Consent state travels with the event so downstream routing can apply the same rules.
Widgets load asynchronously via a lightweight JavaScript loader (under 5KB gzipped). The loader checks domain whitelisting, authenticates via token, then lazy-loads the specific widget bundle requested. Iframe isolation prevents CSS conflicts with the host site and provides a full security boundary. Communication between widget and host page uses postMessage for secure cross-origin data flow.
Widgets expose CSS custom properties for every visual element — background colour, text colour, accent colour, border radius, font family, spacing scale, and input styling. A visual theme editor generates the CSS variables, or you can set them manually. The widget adapts to light and dark host sites without additional configuration.
Chat conversations and widget submissions create or enrich customer records in DriveAgent CRM with source, page, campaign, vehicle, and intent context. Configurable rules route each lead by enquiry type, vehicle brand, customer location, time of day, and team availability. Escalation rules trigger when leads go uncontacted past your SLA threshold.
Configured widget and AI chat interactions can be tracked from impression and conversation start through field completion, appointment, and sale. Conversion funnels show where customers drop off, while CRM attribution connects the original website and campaign signals to the eventual outcome. Analytics remain available even when another provider hosts and manages the website.
Manage widgets across dozens of sites from one dashboard. Each site gets its own domain whitelist, styling preset, and routing rules. Clone widget configurations between sites for quick setup. Centralised analytics show which sites drive the most leads, which widgets convert best, and where to focus optimisation efforts.
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