Everyoptionattheirfingertips
A guided configuration experience that mirrors the showroom — except it runs 24/7, captures every preference, and feeds directly into your sales pipeline.
Model Selection
Customers browse your full range with high-resolution imagery, key specs, and starting prices. Filters for body type, fuel, budget, and lifestyle narrow the selection in seconds.
Variant Picker
Every trim level laid out with clear feature comparisons — standard equipment, optional upgrades, and price differences shown side by side. No guesswork, no brochure hunting.
Colour Options
Exterior and interior colour combinations rendered in real time. Customers see exactly what their vehicle looks like before stepping into the dealership. Paint protection and premium finishes priced on the spot.
Accessory Bundles
Curated accessory packages and individual add-ons with pricing, fitment images, and compatibility checks. Tow bars, roof racks, floor mats, tech packs — all configurable before the customer walks in.
Real-Time Pricing
Every selection updates the total price instantly. Drive-away pricing, government charges, dealer delivery, and optional extras — all calculated live from manufacturer pricing APIs.
Save & Share Configuration
Customers save their build, share it via link or email, and return later to pick up where they left off. Every saved configuration is a qualified lead with exact vehicle preferences attached.
OEM-integrated accuracy
Connected directly to manufacturer APIs for real-time specs, pricing, and availability. When the factory updates a price or discontinues a colour, your configurator reflects it automatically. No manual spreadsheet updates, no outdated brochure data.
See it in actionLead capture built in
Every configuration is a goldmine of buyer intent. You know the exact model, variant, colour, and accessories they want — before they even speak to a salesperson. Configured leads convert at three times the rate of generic enquiries.
Start capturingStatic brochure vs interactive configurator
Under The Hood
Configuratordeep dive
The configurator connects to manufacturer pricing and specification APIs via a normalisation layer that handles the differences between OEM data formats. Pricing updates propagate within minutes. When a manufacturer adds a new model or discontinues an option, the configurator reflects the change without any manual intervention.
Not every option combination is valid — certain colours are only available on specific variants, some accessories require others as prerequisites, and regional availability varies. The rules engine enforces these constraints in real time, preventing invalid configurations and guiding customers toward available combinations.
High-fidelity vehicle renders update as customers change colours and accessories. Images are pre-rendered for common combinations and generated on-demand for custom configurations, keeping load times under two seconds even on mobile connections.
Pricing varies by state, region, and dealership. The configurator calculates drive-away pricing based on the customer's location, including stamp duty, registration, CTP, dealer delivery charges, and any location-specific government incentives for electric or hybrid vehicles.
Track which models get the most configurations, which colours are trending, where customers drop off, and which accessory bundles drive the highest average order value. Heatmap data shows exactly where customers spend time in the configuration flow, helping you optimise the experience and adjust stock ordering.